Post by account_disabled on Sept 14, 2023 10:17:19 GMT
Pinterest advertising next according to our MRACE® model . With the help of our MRACE® model, we implement digital sales and marketing for our customer companies, which we develop in a data-driven manner. The MRACE® model consists of four different stages of the sales funnel, the cornerstone of each of which is Measure. The four stages of the sales funnel are Reach, Act, Convert and Engage, of which Reach and Convert are the most significant in terms of Pinterest advertising. Measure - measure the right things correctly Measurement and the data-driven development based on it is the foundation of everything we do. Defining the metrics used in Pinterest depends in particular on your company's goals. We achieve our goals best when setting them is based on data, which we can also use in the development and optimization of advertising.
The measurement of Pinterest advertising is done with the help of a piece of code, the Pinterest tag, which is added to your website. With the help of the tag, the flow of visitors to your website and the actions they perform can be measured. This, in turn, is a prerequisite for optimizing and developing advertising, as well as measuring the effectiveness of campaigns. Other actions that can be measured Phone Number List include micro-conversions and conversions on your website. Reach - reach your (possibly already ready to buy) cold audience Reach is the first stage of our sales funnel, during which we target a cold audience. This is one of the hottest phases of Pinterest advertising, because unlike many other channels, even a cold audience on Pinterest is often already in the mood to buy and aware of the problem.
In the Reach phase, it is easy for your company to reach the target audience, increase brand awareness and visibility, and offer your company's product or service as a solution to users looking for ideas. The Reach phase is the most significant from the point of view of Pinterest advertising. Act - warm-up for a cool user The purpose of the Act phase is to remove potential purchase obstacles that a potential customer has. In the Act phase, the role of contents is significant. Listen to our podcast for more about how the contents of the Act phase work as a guide for the purchase path. Pinterest advertising is also suitable for this stage, but you get the most significant benefit with Pinterest advertising especially in the Reach but also in the Convert stage.
The measurement of Pinterest advertising is done with the help of a piece of code, the Pinterest tag, which is added to your website. With the help of the tag, the flow of visitors to your website and the actions they perform can be measured. This, in turn, is a prerequisite for optimizing and developing advertising, as well as measuring the effectiveness of campaigns. Other actions that can be measured Phone Number List include micro-conversions and conversions on your website. Reach - reach your (possibly already ready to buy) cold audience Reach is the first stage of our sales funnel, during which we target a cold audience. This is one of the hottest phases of Pinterest advertising, because unlike many other channels, even a cold audience on Pinterest is often already in the mood to buy and aware of the problem.
In the Reach phase, it is easy for your company to reach the target audience, increase brand awareness and visibility, and offer your company's product or service as a solution to users looking for ideas. The Reach phase is the most significant from the point of view of Pinterest advertising. Act - warm-up for a cool user The purpose of the Act phase is to remove potential purchase obstacles that a potential customer has. In the Act phase, the role of contents is significant. Listen to our podcast for more about how the contents of the Act phase work as a guide for the purchase path. Pinterest advertising is also suitable for this stage, but you get the most significant benefit with Pinterest advertising especially in the Reach but also in the Convert stage.